About Us
One Iowa entity. Two brands. One operation.
NewCo IA LLC operates two brands under a single Iowa-based entity, sharing production, operations, and digital infrastructure across one Dallas Center campus — 20 acres of commercial property anchoring an outdoor off-road racing facility, the new Oval Track, a retail floor, and a custom manufacturing division born out of a five-year-old promotional products company.
The RC Compound
Racing, events, and retail — run by racers.
1/8-scale off-road racing, large-scale events, retail, and the new Oval Track facility opening in 2026. The racing program is led by people who race at the highest level of the sport — top-three-nationally-ranked competitors and long-time operations veterans of the Iowa RC scene. The brand speaks the racer's language because the people running it race.
Promotional Products Division
Custom manufacturing on shared infrastructure.
Formerly PrintHabit — contract UV printing, custom apparel, signage, and promotional products for racing teams, restaurants, schools, and corporate clients. Five years of national-scale custom-manufacturing capability now runs on the same Iowa equipment, operations team, and digital platform that powers the racing brand.
Where to go from here
More about the people, the operations, and the place.
- Leadership
Meet the team
The five directors running NewCo IA LLC and The RC Compound — operations, technology, public relations, racer relations, and race operations.
- News
Company news
PrintHabit merger, the Dallas Center facility buildout, the Oval Track launch, MFR Racing joining, automated race ops — the milestones behind the platform.
- Location
Visit Dallas Center, IA
Outdoor off-road racing, the new Oval Track facility, retail floor, and Promotional Products Division — all on a single 20-acre campus.